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GUNGUNWALA FOOD EQUIPMENT. Mobile: +91 99097 20566,+91 99097 89504

GUNGUN PULSE

NEWS

Rajula, Gujarat

Another mile stones been achieved in July 2013, the second unit of automatic frying lines produced by GUNGUNWALA FOOD EQUIMENT just been successfully installed at Rajula, Gujarat. It’s a frying line of 500kg/hours production capacity and has been customized by our R&D and Designed as per the customers requirement as per the available space to his existing unit. The guideline of the owner Mr. S.P.SINGH (Owner) and founder of GUNGUNWALA FOOD EQUIPMENT to produce and supply customized fryers and frying lines for all kind of Namkeen, wafers, fryms is admirable in the industries. His foresee the market and industry in the domestic and international front encourage Workers and a phenomenon research and development for customized machines by GUNGUNWALA team is satisfying the manufacturers of the namkeens in domestic and global market.

GUNGUN PULSE

It is likely to enter Gujarat, Maharasthra and Rajasthan first, before taking the portfolio national. An official of a competing branded namkeen maker said ITC has been picking up samples of rival brands for the last few months.

 They have also sounded some of the top distributors and retailers about their namkeen foray. The company may even enter the

 ITC's snacking brand Bingo! is the fastest growing brand in the packaged food business with a growth rate upwards of 30%, and it is currently the second-largest wafer brand in India after PepsiCo's Lay's. PepsiCo was the first big food company to take on the regional namkeen players with its Lehar brand, while its flagship Lay's focuses more on the western snack space.namkeen segment under a new brand and not Bingo!," he said, requesting anonymity. When contacted, an ITC spokesperson declined to comment.Lehar is growing faster than Lay's, which has encouraged PepsiCo to expand its portfolio of 50 SKUs and distribution points. A PepsiCo India spokesperson said the company has adopted a different business model for Lehar including distributed manufacturing, a lean organisation and indirect distribution through wholesalers with higher incentives for retailers to keep price points affordable and enhance speed-to-market.

 India's largest biscuit maker Parle Products has focused on improving the bottom line of its snacking business in the last year, and is now re-launching and expanding its portfolio with plans to make it the second-largest business after biscuits, ahead of confectionery.

 We are aiming for 25% growth in namkeens, which will also help us to fight bleak consumer demand, since both biscuits and confectionery categories are growing at a tad smaller pace of 10%," says Parle Products group product manager BK Rao.

 Parle plans to expand its distribution from towns with population of over five lakh to towns with over one lakh population. Going by Nielsen data, branded namkeens accounted for 52% of the total salty snack sales market, which was worth about Rs 9,400 crore last June.

 As per recent Nielsen data, branded namkeens accounted for 52% of total salty snack sales of about Rs 9,400 crore in last June. The industry estimates the market is one of the fastest in the packaged food segment, growing at upwards of 15%.

 Industry officials said price points are not so stringent in namkeens and companies can also adopt unconventional price points instead of Rs 5, 10 or 20 in categories like wafers and biscuits, hence allowing scope for higher margins.

 Retail major Future Group's president (Food Bazaar) Devendra Chawla says the namkeen and regional snacks will be the next big bet for food companies in India. "Food is a culture in India where taste preference changes every 200 km, with the unbranded segment dominating the presence. This represents a huge untapped opportunity," he says. The retailer too is expanding its traditional snack portfolio under the Ekta brand, which is growing in high double digit.

 

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very good for snacks industries

Very good for export matter.

good

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